Partnership with Nexen Tire Encourages Paddlers to Live Their Dream Adventure

SAN CLEMENTE, Calif., USA, May 11, 2015 – Canoe & Kayak magazine today announced the C&K Dream Your Adventure Contest Presented by Nexen Tire to encourage everyday people to embark on a life-changing paddling adventure.

Offering $10,000 to fund a paddling expedition, Dream Your Adventure is the world’s largest contest of its kind open exclusively to paddlers.

Photo Credit: Aaron Schmidt/Canoe & Kayak

“Every paddler has a dream adventure percolating in the back of their mind, but too few have the time and money to go and do it,” explained Canoe & Kayak editor Jeff Moag. “This contest is for those people. Nexen Tire is taking away the biggest obstacle, and the biggest excuse—the money to make it happen.”

Proposed expeditions must include paddling—canoes, kayaks, rafts, packrafts, SUPs or similar craft—as a central component of the journey. Beyond that, it’s up to the paddlers and their supporters.

Applying couldn’t be easier. Paddlers simply go to the entry page [] to describe their dream adventure and upload a photo. The entrant who best captures the imagination of fellow paddlers, as determined by online voting, will win $10,000 to put toward their expedition.

“We wanted to make it easy to apply, and easy to share,” Moag said. “Sure, someone is going to win the $10,000 and embark on a life-changing trip. But every person who puts their dream into words and shares it with the world also benefits, because they’ve taken the first step toward making their dream a reality.”

Entries are being accepted now until June 20, with online voting set for June 21 to July 21. The winner will be announced at the 2015 Canoe & Kayak Awards in Salt Lake City on Aug. 5.

The C&K Awards inspired the Dream Your Adventure Contest. The 2013 C&K Expedition of the Year Award winners used their prize money to stake an even bigger adventure—paddling from New Orleans to the Arctic in a single season. The Rediscover North America team is on the river now.

“We saw what the Rediscover North America crew did with that little bit of seed money, and thought ‘What if there was a really substantial prize?’” said C&K publisher Jim Marsh. “Nexen Tire agreed and generously made the funds and contest a reality.”

“We realize that many dreams and aspirations begin where the road ends, especially for paddling enthusiasts. We’re excited to partner with Canoe & Kayak and create a contest that will potentially change someone’s life by turning a dream in to a reality,” said Jaclyn Quesnel, Marketing Specialist, Nexen Tire America.

Entrants must be legal residents of the 50 United States or the District of Columbia and at least 18 years of age at the time of entry. We’re looking for passionate solo or team paddlers who will use the prize money to embark on a once in a lifetime extraordinary journey to be completed by March 31, 2017.

“Our favorite stories always seem to involve people who have a wild dream and act on it,” Moag said. “From 67-year-old Olek Doba, who kayaked across the Atlantic Ocean—twice—to Janet Moreland and Keith Lynch, who quit his job in finance and paddled 4,000 miles home to Texas, there’s no end to the imagination of paddlers. It’s going to be fun to see what they dream up.”

About Canoe & Kayak
Since 1973, Canoe & Kayak magazine has been the world's leader in paddlesports media. C&K reaches more than 300,000 enthusiastic paddlers every month through print, digital mobile devices and tablets, events, and online at The award-winning publication is part of TEN: Action/Outdoor, a division of TEN: The Enthusiast Network.

About Nexen Tire
Nexen Tire is a global manufacture of high performance, passenger, SUV / light truck and winter tires, utilizing the latest technologies and delivering the highest quality in the industry. Nexen is also one of a select group of tire manufactures that are specified as standard fitment on original equipment vehicles, which is a true testament to its quality products. Investments made in state of the art manufacturing and cutting edge research and development ensure that Nexen will continue to deliver on its brand promise to customers. Nexen is dedicated to ensuring that active families and individuals reach their destination safely while enjoying a smooth comfortable ride. More information about Nexen’s products and its brand promise is available online at

About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit

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